The podcast is currently experiencing a major technical issue. I haven’t seen Apple/iTunes address this issue anywhere, but I’ve spoken to a handful of other podcasters who are experiencing this. Here’s a snapshot of weekly TipsOfTheScale downloads over the past few months.
Great numbers at the start, but then what happened?? That’s a scary drop. Let’s look a level deeper at download sources (apps, websites, etc. – everywhere someone can play the podcast from):
While downloads from all other players have remained pretty constant, downloads from the “AppleCoreMedia” player (the Apple/IOS Podcasts app) have dropped by about 90%. “AppleCoreMedia” was responsible for over 95% of total downloads before 9/17, so this is a significant (and financially painful) drop. I highly doubt that over 15,000 people all spontaneously unsubscribed to TipsOfTheScale at the exact same time (I hope), so…
What happened around September 17th in Apple/iTunes world?
My podcast hosting company (Libsyn) claims there isn’t a reporting issue on their end. I’ve opened several cases with Apple’s Podcasts team, but have yet to receive any explanation or steps that I can take.
- I email podcasts [at] apple [dot] com on September 18 at 10:09 PM CST
- I email podcasts [at] apple [dot] com on September 22 at 9:13 AM CST (Receive auto-notification that case 666784616 was opened and that I can expect “a personal response within 48 hours.”)
- Apple responds by email on September 25 at 4:22 PM CST – claims there is an issue with my podcast’s artwork. I verify it is within their specifications and re-upload new artwork to be sure.
- No change.
- I email podcasts [at] apple [dot] com on September 26 at 12:13 AM CST to clarify my concern and ask for a reason for the drop in downloads; I suggest/ask about a possible cause.
- I call Apple’s support line (8002752273) on September 29 at 4:23 PM CST, get transferred multiple times before I’m told that the Apple Podcasts Team does not accept phone calls or speak to anyone on the phone, regardless of the issue. I am told that Case Number 670818544 has been opened.
- Apple responds by email on September 29 at 8:46 PM CST to say that what I suggested in my email on the 26th is not the reason for the drop. No further details provided.
- I email podcasts [at] apple [dot] com on October 1 at 11:14 PM CST to ask for a follow-up and reinforce that this issue is directly impacting my income. I share that I have confirmed with my podcast hosting company (Libsyn) that there are no reporting issues on their end. I also share the link to this page and ask for any steps I can try.
- I email podcasts [at] apple [dot] com on October 2 at 10:09 AM CST with a link to this page and ask, again, what I can try or do to speed things along.
- I email podcasts [at] apple [dot] com on October 4 at 12:31 PM CST pleading for some kind of response or follow-up.
- Apple responds by email on October 7 at 12:55 PM CST to say only this: “Hello Sam, Thank you for writing in. We are currently investigating.”
- I waited over a week.
- I email podcasts [at] apple [dot] com on October 15 at 3:42 PM CST to request an update and share data exported from my podcast hosting company to show the issue is still occurring.
- Apple responds by email on October 21 at 5:38 PM CST to say, “Thank you for your patience. We are still investigating at this time.”
- I waited over a week, again.
- I email podcasts [at] apple [dot] com on October 29 at 11:08 AM CST pleading for an update and asking how to escalate the issue, as it’s lasted over a month now.
This has very real financial impacts on people, like me, whose advertising revenue is directly impacted by it. Help? Related threads at Apple about podcast issues since IOS 8 release:
- https://discussions.apple.com/thread/6540116
- https://discussions.apple.com/message/26631575#26631575
- https://discussions.apple.com/thread/6539706
- https://discussions.apple.com/thread/6573471
- https://discussions.apple.com/thread/6548823
- https://discussions.apple.com/thread/6572065
- https://discussions.apple.com/thread/6551698
- https://discussions.apple.com/thread/6419888
- https://discussions.apple.com/thread/6570756
- https://discussions.apple.com/thread/6563604
- https://discussions.apple.com/thread/6563664
- https://discussions.apple.com/thread/6562926
- https://discussions.apple.com/thread/6560226
- https://discussions.apple.com/thread/6575500
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